YB Goode Store
Signature denim and streetwear built around color-driven fits and everyday flex.
Visit brandLuxury Creative Studio
We build brands that feel like worlds.
MIRRØHAUS is a creative system of brands led by Theodore Ford — designing, directing, and scaling culture-driven brands across fashion, lifestyle, and publishing.
About the Studio
A creative system, not just an agency.
MIRRØHAUS operates as a luxury creative studio and a house of brands. We architect the strategy, visuals, and stories behind every label under our roof, ensuring each one feels cinematic, intentional, and built to last.
Brand Architecture
Naming, positioning, visual identity, and launch playbooks that lock in a lane.
Digital & Commerce
Web experiences, funnels, and systems that turn attention into revenue.
Content & IP
Story worlds, books, and campaigns that give brands depth beyond the product.
The System of Brands
Brands under MIRRØHAUS.
Luxe Lane
Accessible luxury and elevated essentials for women who like their basics with a flex.
Visit brandClub69
Adult lifestyle and S&M with a neon, after-hours aesthetic — no cheap energy.
Visit brandThe VØID Label
Mens luxury with a dark, minimalist edge. No logos, only presence.
Visit brandCribsy & Co.
Modern baby furniture and nursery design for parents with taste.
In developmentPawssport
Travel gear and accessories for pets that live better than most humans.
In developmentMIRRØHAUS develops, designs, and oversees each brand under one creative standard.
Selected Work
Signals, not a slideshow.
Club69 — Brand & Launch System
Visual identity, ecommerce experience, and launch strategy for an adult lifestyle brand built around neon intimacy and controlled chaos.
View live experienceThe VØID Label — Brand World
Logo system, brand rules, and narrative for a leaders-only fashion label rooted in restraint, structure, and dark luxury.
Visit placeholder siteMIRRØHAUS Ecosystem — Multi-Brand Strategy
Centralized creative direction, funnel strategy, and content roadmap connecting multiple brands under a single creative system.
OngoingFounder
Theodore Ford
Founder & Creative Director, MIRRØHAUS
I build brands as worlds — tight visual systems, sharp stories, and products that feel like they belong in that universe. MIRRØHAUS is the structure that lets me architect, direct, and scale multiple brands without dropping the standard.
The work spans streetwear, luxury fashion, adult lifestyle, publishing, and whatever comes next — but the through-line is always the same: nothing generic, nothing corny, everything intentional.
Studio Details
- Based in Massachusetts, working with clients remotely.
- Focus on brand systems, launch strategy, and narrative.
- Open to select collaborations and consulting.
Contact
Ready to build something with presence?
For brand development, creative direction, and consulting inquiries, send a short note with what you're building, current links, and where you want it to go.