YB Goode Store
Signature denim and streetwear built around color-driven fits and everyday flex.
Visit brandLuxury Creative Studio
We build brands that feel like worlds.
MIRRØHAUS is a creative system of brands led by Theodore Ford — designing, directing, and scaling culture-driven brands across fashion, lifestyle, and publishing.
About the Studio
A creative system built to launch, grow, and manage brands.
MIRRØHAUS is a creative studio and umbrella company for a growing system of brands — fashion, lifestyle, publishing, ecommerce, and whatever comes next. We design the strategy, visuals, structure, and experience behind every label we build or support. Everything follows one standard: clean, intentional, and built to last.
Who We Are
A creative-led studio that builds worlds, not just logos. We turn ideas, brands, and products into full systems with identity, voice, and direction.
How We Work
Simple structure, clear communication, and intentional execution. No noise, no fluff — just organized creativity.
What We Believe
Every brand deserves presence. Not just a look, but a lane. We make sure everything under MIRRØHAUS feels premium, cohesive, and built with purpose.
What We Do
What we actually help you build.
MIRRØHAUS helps founders build brands the right way — from the LLC paperwork to the world the brand lives in. We keep things simple, structured, and intentional so you can focus on growing, not guessing.
Brand Systems & Creative Direction
Naming, positioning, and visual identity that give your brand a clear lane. We design full systems — story, rules, and assets — that feel real and last across fashion, lifestyle, ecommerce, publishing, and whatever comes next.
Digital & Ecommerce
Websites, funnels, CX mapping, and launch strategy for brands that want to sell, not just look good. Clean, modern builds that match the brand world — no generic templates, no noisy clutter.
LLC & Business Formation
Simple, guided LLC setup for founders who want to start correctly. Name checks, Articles of Organization, EIN, Operating Agreement, and optional brand + website launch bundles under one roof.
The System of Brands
Brands under MIRRØHAUS.
Luxe Lane
Accessible luxury and elevated essentials for women who like their basics with a flex.
Visit brandClub69
Adult lifestyle and S&M with a neon, after-hours aesthetic — no cheap energy.
Visit brandThe VØID Label
Mens luxury with a dark, minimalist edge. No logos, only presence.
Visit brandCribsy & Co.
Modern baby furniture and nursery design for parents with taste.
In developmentPawssport
Travel gear and accessories for pets that live better than most humans.
In developmentMIRRØHAUS develops, designs, and oversees each brand under one creative standard.
Why choose MIRRØHAUS
Why brands choose to build here?
One system, not one-off projects.
MIRRØHAUS connects your ideas, brands, and products under a single creative system. Instead of starting from scratch every time, we build rules, visuals, and structure you can keep using as you grow.
Brand, digital, and launch under one roof.
Naming, visual identity, websites, funnels, and launch strategy all stay in sync. You don’t have to juggle a designer, a web dev, and a marketer who don’t talk to each other — we handle the full line.
Built by a founder for other founders.
MIRRØHAUS is run by someone who has actually launched brands — from LLC paperwork to ecommerce and publishing. We keep things simple, honest, and intentional so you can focus on growing instead of guessing.
For serious builders onlyFounder
Theodore Ford
Founder & Creative Director, MIRRØHAUS
I build brands as worlds — tight visual systems, sharp stories, and products that feel like they belong in that universe. MIRRØHAUS is the structure that lets me architect, direct, and scale multiple brands without dropping the standard.
The work spans streetwear, luxury fashion, adult lifestyle, publishing, and whatever comes next — but the through-line is always the same: nothing generic, nothing corny, everything intentional.
Studio Details
- Based in Massachusetts, working with clients remotely.
- Focus on brand systems, launch strategy, and narrative.
- Open to select collaborations and consulting.
Contact
Ready to build something with presence?
For brand development, creative direction, and consulting inquiries, send a short note with what you're building, current links, and where you want it to go.